When rational sellers face nonrational buyers: Evidence from herding on eBay

Published

Journal Article

People often observe others' decisions before deciding themselves. Using eBay data for DVD auctions we explore the consequences of neglecting nonsalient information when making such inferences. We show that bidders herd into auctions with more existing bids, even if these are a signal of no-longer-available lower starting prices rather than of higher quality. Bidders bidding a given dollar amount are less likely to win low starting price auctions, and pay more for them when they do win. Experienced bidders are less likely to bid on low starting price auctions. Remarkably, the seller side of the market is in equilibrium, because expected revenues are nearly identical for high and low starting prices. © 2008 INFORMS.

Full Text

Duke Authors

Cited Authors

  • Simonsohn, U; Ariely, D

Published Date

  • September 1, 2008

Published In

Volume / Issue

  • 54 / 9

Start / End Page

  • 1624 - 1637

Electronic International Standard Serial Number (EISSN)

  • 1526-5501

International Standard Serial Number (ISSN)

  • 0025-1909

Digital Object Identifier (DOI)

  • 10.1287/mnsc.1080.0881

Citation Source

  • Scopus