Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers.

Journal Article

Duke Authors

Cited Authors

  • Belloni, A; Lovett, MJ; Boulding, W; Staelin, R

Published Date

  • 2012

Published In

  • Marketing Science

Volume / Issue

  • 31 /

Chapter

  • 4

Start / End Page

  • 621 - 636