Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Edell, Julie Ann
• Staelin, Richard

Cited Authors

• Edell, JA; Staelin, R

Published Date

• June 1, 1983

Published In

• Journal of Consumer Research 

Volume / Issue

• 10 / 1

Start / End Page

• 45 - 45

Published By

• Oxford University Press (OUP) 

Electronic International Standard Serial Number (EISSN)

• 1537-5277

International Standard Serial Number (ISSN)

• 0093-5301

Digital Object Identifier (DOI)

• 10.1086/208944

Language

• en