Improving Preference Assessment: Limiting the Effect of Context Through Pre-exposure to Attribute Levels

Published

Journal Article

Full Text

Cited Authors

  • Carlson, KA; Bond, SD

Published Date

  • March 2006

Published In

Volume / Issue

  • 52 / 3

Start / End Page

  • 410 - 421

Published By

Electronic International Standard Serial Number (EISSN)

  • 1526-5501

International Standard Serial Number (ISSN)

  • 0025-1909

Digital Object Identifier (DOI)

  • 10.1287/mnsc.1050.0434

Language

  • en