COGNITIVE CONSIDERATIONS IN DESIGNING EFFECTIVE LABELS FOR PRESENTING RISK INFORMATION

Journal Article (Academic article;Journal)

Full Text

Duke Authors

Cited Authors

  • BETTMAN, JR; PAYNE, JW; STAELIN, R

Published Date

  • January 1, 1986

Published In

Volume / Issue

  • 5 /

Start / End Page

  • 1 - 28

Published By

Pages

  • 28

International Standard Serial Number (ISSN)

  • 0743-9156

Language

  • English