Full Text

• Link to Item

Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• Moore, SG; Fitzsimons, GJ

Cited Editors

• McGill, AL; Shavitt, S

Published Date

• January 1, 2009

Published In

• Advances in Consumer Research 

Volume / Issue

• 36 /

Start / End Page

• 744 - 745

Published By

• ASSOC CONSUMER RESEARCH 

Pages

• 2

International Standard Serial Number (ISSN)

• 0098-9258

International Standard Book Number 13 (ISBN-13)

• 978-0-915552-63-4

Conference Name

• 36th Annual Conference of the Association-for-Consumer-Research

Conference Location

• San Francisco, CA

Conference Start Date

• October 23, 2008

Conference End Date

• October 26, 2008