Marketing by mistake: The unintended consequences of consumer research

Published

Conference Paper

Full Text

Duke Authors

Cited Authors

  • Machin, JE; Fitzsimons, GJ

Published Date

  • July 27, 2005

Start / End Page

  • 81 - 95

International Standard Book Number 13 (ISBN-13)

  • 9781410613271

Digital Object Identifier (DOI)

  • 10.4324/9781410613271

Citation Source

  • Scopus