Marketing by mistake: The unintended consequences of consumer research
Conference Paper
Full Text
Duke Authors
Cited Authors
- Machin, JE; Fitzsimons, GJ
Published Date
- July 27, 2005
Start / End Page
- 81 - 95
International Standard Book Number 13 (ISBN-13)
- 9781410613271
Digital Object Identifier (DOI)
- 10.4324/9781410613271
Citation Source
- Scopus