Marketing by mistake: The unintended consequences of consumer research

Conference Paper

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Fitzsimons, Gavan J.

Cited Authors

Machin, JE; Fitzsimons, GJ

Published Date

July 27, 2005

Start / End Page

81 - 95

International Standard Book Number 13 (ISBN-13)

9781410613271

Digital Object Identifier (DOI)

10.4324/9781410613271

Citation Source

Scopus