Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • McCann, JM; Reibstein, DJ

Published Date

  • November 1985

Published In

Volume / Issue

  • 22 / 4

Start / End Page

  • 415 - 415

Published By

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.2307/3151586