Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

Journal Article

Full Text

Duke Authors

McCann, John M.

Cited Authors

McCann, JM; Reibstein, DJ

Published Date

November 1985

Published In

Journal of Marketing Research

Volume / Issue

22 / 4

Start / End Page

415 - 415

Published By

JSTOR

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.2307/3151586