A Regression Model for Market Segmentation Studies

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Wildt, AR; McCann, JM

Published Date

  • August 1, 1980

Published In

Volume / Issue

  • 17 / 3

Start / End Page

  • 335 - 335

Published By

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.2307/3150531