A Regression Model for Market Segmentation Studies
Journal Article
Full Text
Duke Authors
Cited Authors
- Wildt, AR; McCann, JM
Published Date
- August 1, 1980
Published In
Volume / Issue
- 17 / 3
Start / End Page
- 335 - 335
Published By
International Standard Serial Number (ISSN)
- 0022-2437
Digital Object Identifier (DOI)
- 10.2307/3150531