Full Text

• Published version (via Digital Object Identifier)
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Duke Authors

• McCann, John M.

Cited Authors

• Wildt, AR; McCann, JM

Published Date

• August 1, 1980

Published In

• Journal of Marketing Research 

Volume / Issue

• 17 / 3

Start / End Page

• 335 - 335

Published By

• JSTOR 

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.2307/3150531