Marketing Decision Models

Journal Article

Full Text

Duke Authors

Cited Authors

  • McCann, JM; Schultz, RL; Zoltners, AA

Published Date

  • November 1, 1983

Published In

Volume / Issue

  • 20 / 4

Start / End Page

  • 452 - 452

Published By

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.2307/3151456