MARKETING DECISION-MODELS - SCHULTZ,RL, ZOLTNERS,AA

Journal Article

Full Text

Duke Authors

Cited Authors

  • MCCANN, JM

Published Date

  • 1983

Published In

Volume / Issue

  • 20 / 4

Start / End Page

  • 452 - 453

International Standard Serial Number (ISSN)

  • 0022-2437

Digital Object Identifier (DOI)

  • 10.2307/3151456