MARKETING DECISION-MODELS - SCHULTZ,RL, ZOLTNERS,AA

Journal Article

Full Text

Duke Authors

McCann, John M.

Cited Authors

MCCANN, JM

Published Date

1983

Published In

Journal of Marketing Research

Volume / Issue

20 / 4

Start / End Page

452 - 453

International Standard Serial Number (ISSN)

0022-2437

Digital Object Identifier (DOI)

10.2307/3151456