Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• McCann, John M.

Cited Authors

• McCann, JM; Schultz, RL; Zoltners, AA

Published Date

• November 1, 1983

Published In

• Journal of Marketing Research 

Volume / Issue

• 20 / 4

Start / End Page

• 452 - 452

Published By

• JSTOR 

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.2307/3151456