Marketing Decision Models
Journal Article
Full Text
Duke Authors
Cited Authors
- McCann, JM; Schultz, RL; Zoltners, AA
Published Date
- November 1, 1983
Published In
Volume / Issue
- 20 / 4
Start / End Page
- 452 - 452
Published By
International Standard Serial Number (ISSN)
- 0022-2437
Digital Object Identifier (DOI)
- 10.2307/3151456