Using spreadsheet models to teach quantitative methods in marketing to undergraduate marketing students

Conference Paper

Full Text

Duke Authors

Cited Authors

  • Weber, JA; Mela, CF

Cited Editors

  • Stewart, DW; Vilcassim, NJ

Published Date

  • January 1, 1995

Published In

  • 1995 Ama Winter Educators' Conference Marketing Theory and Applications

Volume / Issue

  • 6 /

Start / End Page

  • 34 - 45

Published By

Pages

  • 12

International Standard Serial Number (ISSN)

  • 1054-0806

International Standard Book Number 10 (ISBN-10)

  • 0-87757-255-0

Conference Name

  • 1995 AMA Winter Educators Conference - Marketing Theory and Applications

Conference Location

  • LA JOLLA, CA

Conference Start Date

  • February 11, 1995

Conference End Date

  • February 14, 1995