Grassroots marketing in a global era: more lessons from BiDil.

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Rusert, BM; Royal, CDM

Published Date

  • January 2011

Published In

Volume / Issue

  • 39 / 1

Start / End Page

  • 79 - 90

PubMed ID

  • 21314797

Pubmed Central ID

  • 21314797

Electronic International Standard Serial Number (EISSN)

  • 1748-720X

International Standard Serial Number (ISSN)

  • 1073-1105

Digital Object Identifier (DOI)

  • 10.1111/j.1748-720X.2011.00552.x

Language

  • eng