The Budget Contraction Effect: Cutting Categories to Cope with Shrinking Budgets
Published
Conference Paper
Full Text
Duke Authors
Cited Authors
- Carlson, KA; Wolfe, J; Ariely, D; Huber, J
Published Date
- January 1, 2010
Published In
Volume / Issue
- 37 /
Start / End Page
- 720 - 720
Published By
Pages
- 1
International Standard Serial Number (ISSN)
- 0098-9258
International Standard Book Number 13 (ISBN-13)
- 978-0-915552-65-8
Conference Name
- 40th Annual Conference of the Association-for-Consumer-Research (ACR)
Conference Location
- Pittsburgh, PA
Conference Start Date
- October 22, 2009
Conference End Date
- October 25, 2009