The Budget Contraction Effect: Cutting Categories to Cope with Shrinking Budgets

Published

Conference Paper

Full Text

Duke Authors

Cited Authors

  • Carlson, KA; Wolfe, J; Ariely, D; Huber, J

Published Date

  • January 1, 2010

Published In

Volume / Issue

  • 37 /

Start / End Page

  • 720 - 720

Published By

Pages

  • 1

International Standard Serial Number (ISSN)

  • 0098-9258

International Standard Book Number 13 (ISBN-13)

  • 978-0-915552-65-8

Conference Name

  • 40th Annual Conference of the Association-for-Consumer-Research (ACR)

Conference Location

  • Pittsburgh, PA

Conference Start Date

  • October 22, 2009

Conference End Date

  • October 25, 2009