The science on front-of-package food labels.


Journal Article (Review)

OBJECTIVE:The U.S. Food and Drug Administration and Institute of Medicine are currently investigating front-of-package (FOP) food labelling systems to provide science-based guidance to the food industry. The present paper reviews the literature on FOP labelling and supermarket shelf-labelling systems published or under review by February 2011 to inform current investigations and identify areas of future research. DESIGN:A structured search was undertaken of research studies on consumer use, understanding of, preference for, perception of and behaviours relating to FOP/shelf labelling published between January 2004 and February 2011. RESULTS:Twenty-eight studies from a structured search met inclusion criteria. Reviewed studies examined consumer preferences, understanding and use of different labelling systems as well as label impact on purchasing patterns and industry product reformulation. CONCLUSIONS:The findings indicate that the Multiple Traffic Light system has most consistently helped consumers identify healthier products; however, additional research on different labelling systems' abilities to influence consumer behaviour is needed.

Full Text

Duke Authors

Cited Authors

  • Hawley, KL; Roberto, CA; Bragg, MA; Liu, PJ; Schwartz, MB; Brownell, KD

Published Date

  • March 2013

Published In

Volume / Issue

  • 16 / 3

Start / End Page

  • 430 - 439

PubMed ID

  • 22440538

Pubmed Central ID

  • 22440538

Electronic International Standard Serial Number (EISSN)

  • 1475-2727

International Standard Serial Number (ISSN)

  • 1368-9800

Digital Object Identifier (DOI)

  • 10.1017/s1368980012000754


  • eng