Predicting support for restricting food marketing to youth.


Journal Article

To address the obesity crisis, public health experts recommend major reductions in the marketing of unhealthy food to youth. However, policies to restrict food marketing are not currently viewed as politically feasible. This paper examines attitudes and knowledge about food marketing and support for restricting unhealthy food marketing [corrected] among one group of constituents: parents. A survey of 807 parents found that those most likely to support food marketing restrictions were also more likely to have negative views of current food practices. [corrected] These findings suggest that increased public education about the harm caused by food marketing may increase public support for policy interventions.

Full Text

Duke Authors

Cited Authors

  • Goren, A; Harris, JL; Schwartz, MB; Brownell, KD

Published Date

  • March 2010

Published In

Volume / Issue

  • 29 / 3

Start / End Page

  • 419 - 424

PubMed ID

  • 20194982

Pubmed Central ID

  • 20194982

Electronic International Standard Serial Number (EISSN)

  • 1544-5208

International Standard Serial Number (ISSN)

  • 0278-2715

Digital Object Identifier (DOI)

  • 10.1377/hlthaff.2009.0734


  • eng