An observational study of consumers' accessing of nutrition information in chain restaurants

Journal Article

In this observational study, we determined how frequently consumers accessed on-premises nutrition information provided at chain restaurants. The number of patrons entering and accessing nutrition information was recorded at 8 locations that were part of 4 major restaurant chains (McDonald's, Burger King, Starbucks, and Au Bon Pain). Only 6 (0.1%) of 4311 patrons accessed on-premises nutrition information before purchasing food. This verysmall percentage suggests that such information should be more prominently displayed, such as on restaurant menu boards, to help customers make informed decisions.

Full Text

Duke Authors

Cited Authors

  • Roberto, CA; Agnew, H; Brownell, KD

Published Date

  • 2009

Published In

Volume / Issue

  • 99 / 5

Start / End Page

  • 820 - 821

PubMed ID

  • 19299679

International Standard Serial Number (ISSN)

  • 0090-0036

Digital Object Identifier (DOI)

  • 10.2105/AJPH.2008.136457