Comparison of price change and health message interventions in promoting healthy food choices.

Journal Article (Clinical Trial;Journal Article)

This study examines the feasibility and effectiveness of an environmental intervention for improving diet by comparing the impact of health messages, lowered prices, and their combination on the purchase of healthy food items in a restaurant. Price decreases alone, rather than a combination of price decreases and health messages, were associated with a higher level of increased purchases of some healthy food items as compared with control items over a 4-month period. Price decreases may be a more powerful means than health messages of increasing consumption of healthy foods. Health messages may have paradoxical effects if foods labeled as healthy are assumed to taste bad.

Full Text

Duke Authors

Cited Authors

  • Horgen, KB; Brownell, KD

Published Date

  • September 2002

Published In

Volume / Issue

  • 21 / 5

Start / End Page

  • 505 - 512

PubMed ID

  • 12211518

Electronic International Standard Serial Number (EISSN)

  • 1930-7810

International Standard Serial Number (ISSN)

  • 0278-6133

Digital Object Identifier (DOI)

  • 10.1037//0278-6133.21.5.505


  • eng