Names and reputations: An empirical analysis

Published

Journal Article

This paper tests several predictions from the literature on firm reputation, and confirms a main result: poor performance leads a firm to conceal its reputation. A residential plumbing firm with a record of complaints one standard deviation above the mean is 133.2 percent more likely to change its name. In addition, firms with longer track records are less likely to change their names or exit, while firms with more firm-specific investments, such as advertising, are more likely to change their names than exit. In addition, firms in small markets value their reputations comparatively more than firms in large markets.

Full Text

Duke Authors

Cited Authors

  • McDevitt, RC

Published Date

  • August 1, 2011

Published In

Volume / Issue

  • 3 / 3

Start / End Page

  • 193 - 209

Electronic International Standard Serial Number (EISSN)

  • 1945-7685

International Standard Serial Number (ISSN)

  • 1945-7669

Digital Object Identifier (DOI)

  • 10.1257/mic.3.3.193

Citation Source

  • Scopus