Names and reputations: An empirical analysis
Publication
, Journal Article
McDevitt, RC
Published in: American Economic Journal: Microeconomics
August 1, 2011
This paper tests several predictions from the literature on firm reputation, and confirms a main result: poor performance leads a firm to conceal its reputation. A residential plumbing firm with a record of complaints one standard deviation above the mean is 133.2 percent more likely to change its name. In addition, firms with longer track records are less likely to change their names or exit, while firms with more firm-specific investments, such as advertising, are more likely to change their names than exit. In addition, firms in small markets value their reputations comparatively more than firms in large markets.
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Published In
American Economic Journal: Microeconomics
DOI
EISSN
1945-7685
ISSN
1945-7669
Publication Date
August 1, 2011
Volume
3
Issue
3
Start / End Page
193 / 209
Related Subject Headings
- 3803 Economic theory
- 3801 Applied economics
- 3502 Banking, finance and investment
- 14 Economics
Citation
APA
Chicago
ICMJE
MLA
NLM
McDevitt, R. C. (2011). Names and reputations: An empirical analysis. American Economic Journal: Microeconomics, 3(3), 193–209. https://doi.org/10.1257/mic.3.3.193
McDevitt, R. C. “Names and reputations: An empirical analysis.” American Economic Journal: Microeconomics 3, no. 3 (August 1, 2011): 193–209. https://doi.org/10.1257/mic.3.3.193.
McDevitt RC. Names and reputations: An empirical analysis. American Economic Journal: Microeconomics. 2011 Aug 1;3(3):193–209.
McDevitt, R. C. “Names and reputations: An empirical analysis.” American Economic Journal: Microeconomics, vol. 3, no. 3, Aug. 2011, pp. 193–209. Scopus, doi:10.1257/mic.3.3.193.
McDevitt RC. Names and reputations: An empirical analysis. American Economic Journal: Microeconomics. 2011 Aug 1;3(3):193–209.
Published In
American Economic Journal: Microeconomics
DOI
EISSN
1945-7685
ISSN
1945-7669
Publication Date
August 1, 2011
Volume
3
Issue
3
Start / End Page
193 / 209
Related Subject Headings
- 3803 Economic theory
- 3801 Applied economics
- 3502 Banking, finance and investment
- 14 Economics