Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• McCann, John M.

Cited Authors

• McCann, JM

Published Date

• January 1, 1991

Published In

• International Journal of Research in Marketing 

Volume / Issue

• 8 / 1

Start / End Page

• 1 - 3

International Standard Serial Number (ISSN)

• 0167-8116

Digital Object Identifier (DOI)

• 10.1016/0167-8116(91)90002-O

Citation Source

• Scopus