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Journal cover image

Expert systems in marketing

Publication ,  Journal Article
McCann, JM
Published in: International Journal of Research in Marketing
January 1, 1991
Published version (DOI)

Duke Scholars

John M. McCann
Author John M. McCann Fuqua School of Business

Published In

International Journal of Research in Marketing

DOI

10.1016/0167-8116(91)90002-O

ISSN

0167-8116

Publication Date

January 1, 1991

Volume

8

Issue

1

Start / End Page

1 / 3

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
McCann, J. M. (1991). Expert systems in marketing. International Journal of Research in Marketing, 8(1), 1–3. https://doi.org/10.1016/0167-8116(91)90002-O
McCann, J. M. “Expert systems in marketing.” International Journal of Research in Marketing 8, no. 1 (January 1, 1991): 1–3. https://doi.org/10.1016/0167-8116(91)90002-O.
McCann JM. Expert systems in marketing. International Journal of Research in Marketing. 1991 Jan 1;8(1):1–3.
McCann, J. M. “Expert systems in marketing.” International Journal of Research in Marketing, vol. 8, no. 1, Jan. 1991, pp. 1–3. Scopus, doi:10.1016/0167-8116(91)90002-O.
McCann JM. Expert systems in marketing. International Journal of Research in Marketing. 1991 Jan 1;8(1):1–3.
Journal cover image

Published In

International Journal of Research in Marketing

DOI

10.1016/0167-8116(91)90002-O

ISSN

0167-8116

Publication Date

January 1, 1991

Volume

8

Issue

1

Start / End Page

1 / 3

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing