Communicating Quantitative Benefit and Risk Summaries in Promotional Labeling or Print Advertising: A Literature Review

Journal Article (Journal)

Full Text

Duke Authors

Cited Authors

  • West, SL; Squiers, L; McCormack, L; Southwell, BG; Brouwer, ES; Boudewyns, V; Sullivan, H; O'Donoghue, A

Published Date

  • August 1, 2012

Published In

Volume / Issue

  • 21 /

Start / End Page

  • 220 - 220

Published By

Pages

  • 1

International Standard Serial Number (ISSN)

  • 1053-8569

Language

  • English