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Luce, M. F., J. Bettman, and J. W. Payne. “Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty.” In The Why of Consumption, edited by J. W. Huffman, J. W. Mick, and J. W. Ratneshwar, n.d.

Luce MF, Bettman J, Payne JW. Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty. In: Huffman, Mick, Ratneshwar, editors. The Why of Consumption.

Luce, M. F., et al. “Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty.” The Why of Consumption, edited by J. W. Huffman et al.

Luce MF, Bettman J, Payne JW. Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty. In: Huffman, Mick, Ratneshwar, editors. The Why of Consumption.