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Managing Customer Relationships: A Strategic Framework

Thinking about Relationship Theory

Publication ,  Chapter
Edell, JA; Rose, J
2004

Duke Scholars

Publication Date

2004

Start / End Page

38 / 50

Publisher

Wiley
 

Citation

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Edell, J. A., & Rose, J. (2004). Thinking about Relationship Theory. In D. Peppers & M. Rogers (Eds.), Managing Customer Relationships:  A Strategic Framework (pp. 38–50). Hoboken, NJ: Wiley.
Edell, J. A., and J. Rose. “Thinking about Relationship Theory.” In Managing Customer Relationships:  A Strategic Framework, edited by D. Peppers and M. Rogers, 38–50. Hoboken, NJ: Wiley, 2004.
Edell JA, Rose J. Thinking about Relationship Theory. In: Peppers D, Rogers M, editors. Managing Customer Relationships:  A Strategic Framework. Hoboken, NJ: Wiley; 2004. p. 38–50.
Edell, J. A., and J. Rose. “Thinking about Relationship Theory.” Managing Customer Relationships:  A Strategic Framework, edited by D. Peppers and M. Rogers, Wiley, 2004, pp. 38–50.
Edell JA, Rose J. Thinking about Relationship Theory. In: Peppers D, Rogers M, editors. Managing Customer Relationships:  A Strategic Framework. Hoboken, NJ: Wiley; 2004. p. 38–50.

Publication Date

2004

Start / End Page

38 / 50

Publisher

Wiley