Edell, J. A., & Moore, M. (1993). The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In D. Aaker & A. L. Biel (Eds.), Advertising and Building Stronger Brands. Lawrence Erlbaum Associates.

Edell, J. A., and M. Moore. “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity.” In Advertising and Building Stronger Brands, edited by D. Aaker and A. L. Biel. Lawrence Erlbaum Associates, 1993.

Edell JA, Moore M. The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In: Aaker D, Biel AL, editors. Advertising and Building Stronger Brands. Lawrence Erlbaum Associates; 1993.

Edell, J. A., and M. Moore. “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity.” Advertising and Building Stronger Brands, edited by D. Aaker and A. L. Biel, Lawrence Erlbaum Associates, 1993.

Edell JA, Moore M. The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In: Aaker D, Biel AL, editors. Advertising and Building Stronger Brands. Lawrence Erlbaum Associates; 1993.