Edell, J. A. (1990). Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement. In S. Agres, J. A. Edell, & T. M. Dubitsky (Eds.), Emotion in Advertising: Theoretical and Practical Explorations. Westport, CT: Quorum Books.

Edell, J. A. “Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement.” In Emotion in Advertising: Theoretical and Practical Explorations, edited by S. Agres, J. A. Edell, and T. M. Dubitsky. Westport, CT: Quorum Books, 1990.

Edell JA. Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement. In: Agres S, Edell JA, Dubitsky TM, editors. Emotion in Advertising: Theoretical and Practical Explorations. Westport, CT: Quorum Books; 1990.

Edell, J. A. “Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement.” Emotion in Advertising: Theoretical and Practical Explorations, edited by S. Agres et al., Quorum Books, 1990.

Edell JA. Affect and Attitudes in Advertising: The Impact of Brand Name and Product Class Placement. In: Agres S, Edell JA, Dubitsky TM, editors. Emotion in Advertising: Theoretical and Practical Explorations. Westport, CT: Quorum Books; 1990.