Edell, J. A., & Burke, M. (1986). The Relative Impact of Prior Brand Attitude and Attitude toward the Ad on Brand Attitude after Ad Exposure. In J. Olson & K. Sentis (Eds.), Advertising and Consumer Psychology (pp. 93–107). New York: Praeger Press.

Edell, J. A., and M. Burke. “The Relative Impact of Prior Brand Attitude and Attitude toward the Ad on Brand Attitude after Ad Exposure.” In Advertising and Consumer Psychology, edited by J. Olson and K. Sentis, 93–107. New York: Praeger Press, 1986.

Edell JA, Burke M. The Relative Impact of Prior Brand Attitude and Attitude toward the Ad on Brand Attitude after Ad Exposure. In: Olson J, Sentis K, editors. Advertising and Consumer Psychology. New York: Praeger Press; 1986. p. 93–107.

Edell, J. A., and M. Burke. “The Relative Impact of Prior Brand Attitude and Attitude toward the Ad on Brand Attitude after Ad Exposure.” Advertising and Consumer Psychology, edited by J. Olson and K. Sentis, Praeger Press, 1986, pp. 93–107.

Edell JA, Burke M. The Relative Impact of Prior Brand Attitude and Attitude toward the Ad on Brand Attitude after Ad Exposure. In: Olson J, Sentis K, editors. Advertising and Consumer Psychology. New York: Praeger Press; 1986. p. 93–107.