Advances in Consumer Research
The Moderating Effect of Attitude toward the Ad on Ad Effectiveness under Different Processing Conditions
Publication
, Chapter
Edell, JA; Burke, M
1984
Duke Scholars
Publication Date
1984
Volume
11
Start / End Page
644 / 649
Citation
APA
Chicago
ICMJE
MLA
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Edell, J. A., & Burke, M. (1984). The Moderating Effect of Attitude toward the Ad on Ad Effectiveness under Different Processing Conditions. In T. Kinnear (Ed.), Advances in Consumer Research (Vol. 11, pp. 644–649).
Edell, J. A., and M. Burke. “The Moderating Effect of Attitude toward the Ad on Ad Effectiveness under Different Processing Conditions.” In Advances in Consumer Research, edited by T. Kinnear, 11:644–49, 1984.
Edell JA, Burke M. The Moderating Effect of Attitude toward the Ad on Ad Effectiveness under Different Processing Conditions. In: Kinnear T, editor. Advances in Consumer Research. 1984. p. 644–9.
Edell, J. A., and M. Burke. “The Moderating Effect of Attitude toward the Ad on Ad Effectiveness under Different Processing Conditions.” Advances in Consumer Research, edited by T. Kinnear, vol. 11, 1984, pp. 644–49.
Edell JA, Burke M. The Moderating Effect of Attitude toward the Ad on Ad Effectiveness under Different Processing Conditions. In: Kinnear T, editor. Advances in Consumer Research. 1984. p. 644–649.
Publication Date
1984
Volume
11
Start / End Page
644 / 649