Fitzsimons, G. J., & Machin, J. E. (n.d.). Marketing by Mistake: The Unintended Consequences of Consumer Research. In F. R. Kardes, P. M. Herr, & J. Nantel (Eds.), Applying Social Cognition to Consumer-Focused Strategy (pp. 81–95). Mahwah, NJ: Lawrence Erlbaum Associates.

Fitzsimons, G. J., and J. E. Machin. “Marketing by Mistake: The Unintended Consequences of Consumer Research.” In Applying Social Cognition to Consumer-Focused Strategy, edited by F. R. Kardes, P. M. Herr, and J. Nantel, 81–95. Mahwah, NJ: Lawrence Erlbaum Associates, n.d.

Fitzsimons GJ, Machin JE. Marketing by Mistake: The Unintended Consequences of Consumer Research. In: Kardes FR, Herr PM, Nantel J, editors. Applying Social Cognition to Consumer-Focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates; p. 81–95.

Fitzsimons, G. J., and J. E. Machin. “Marketing by Mistake: The Unintended Consequences of Consumer Research.” Applying Social Cognition to Consumer-Focused Strategy, edited by F. R. Kardes et al., Lawrence Erlbaum Associates, pp. 81–95.

Fitzsimons GJ, Machin JE. Marketing by Mistake: The Unintended Consequences of Consumer Research. In: Kardes FR, Herr PM, Nantel J, editors. Applying Social Cognition to Consumer-Focused Strategy. Mahwah, NJ: Lawrence Erlbaum Associates; p. 81–95.