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Strategy from the Outside In: Profiting from Customer Value

Publication ,  Book
Day, G; Moorman, C
July 23, 2010

These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon.

Duke Scholars

ISBN

9780071760782

Publication Date

July 23, 2010

Publisher

McGraw Hill Professional
 

Citation

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MLA
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Day, G., & Moorman, C. (2010). Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional.
Day, George, and Christine Moorman. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional, 2010.
Day G, Moorman C. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional; 2010.
Day, George, and Christine Moorman. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional, 2010.
Day G, Moorman C. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional; 2010.
Journal cover image

ISBN

9780071760782

Publication Date

July 23, 2010

Publisher

McGraw Hill Professional