Strategy from the Outside In: Profiting from Customer Value
Publication
, Book
Day, G; Moorman, C
July 23, 2010
These are not flash-in-the-pan companies—world-beaters one year and stragglers the next. They are companies like Johnson & Johnson, Procter & Gamble, Fidelity, Cisco, Philips, Walmart, and Amazon.
Duke Scholars
ISBN
9780071760782
Publication Date
July 23, 2010
Publisher
McGraw Hill Professional
Citation
APA
Chicago
ICMJE
MLA
NLM
Day, G., & Moorman, C. (2010). Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional.
Day, George, and Christine Moorman. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional, 2010.
Day G, Moorman C. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional; 2010.
Day, George, and Christine Moorman. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional, 2010.
Day G, Moorman C. Strategy from the Outside In: Profiting from Customer Value. McGraw Hill Professional; 2010.
ISBN
9780071760782
Publication Date
July 23, 2010
Publisher
McGraw Hill Professional