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Assessing Marketing Strategy Performance

Publication ,  Book
Moorman, C; Lehmann, DR
2004

Duke Scholars

ISBN

9780965711449

Publication Date

2004

Publisher

Marketing Science Institute
 

Citation

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Moorman, C., & Lehmann, D. R. (2004). Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute.
Moorman, Christine, and Donald R. Lehmann. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute, 2004.
Moorman C, Lehmann DR. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004.
Moorman, Christine, and Donald R. Lehmann. Assessing Marketing Strategy Performance. Marketing Science Institute, 2004.
Moorman C, Lehmann DR. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004.
Journal cover image

ISBN

9780965711449

Publication Date

2004

Publisher

Marketing Science Institute