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Planned Social Change and the Diffusion of Innovation

Legends in Marketing Series – Gerald Zaltman

Publication ,  Chapter
Moorman, C

Duke Scholars

Publisher

Sage Publications
 

Citation

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Moorman, C. (n.d.). Legends in Marketing Series – Gerald Zaltman (Accepted). In Planned Social Change and the Diffusion of Innovation. Sage Publications.
Moorman, C. “Legends in Marketing Series – Gerald Zaltman (Accepted).” In Planned Social Change and the Diffusion of Innovation. Sage Publications, n.d.
Moorman C. Legends in Marketing Series – Gerald Zaltman (Accepted). In: Planned Social Change and the Diffusion of Innovation. Sage Publications;
Moorman, C. “Legends in Marketing Series – Gerald Zaltman (Accepted).” Planned Social Change and the Diffusion of Innovation, Sage Publications.
Moorman C. Legends in Marketing Series – Gerald Zaltman (Accepted). Planned Social Change and the Diffusion of Innovation. Sage Publications;

Publisher

Sage Publications