Assessing Marketing Strategy Performance
Marketing Networks and Firm Performance
Publication
, Chapter
Moorman, C; Houston, M; Hutt, M; Reingen, P; Rindfleisch, A; Swaminathan, V; Walker, B
2004
Duke Scholars
Publication Date
2004
Start / End Page
227 / 268
Publisher
Marketing Science Institute
Citation
APA
Chicago
ICMJE
MLA
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Moorman, C., Houston, M., Hutt, M., Reingen, P., Rindfleisch, A., Swaminathan, V., & Walker, B. (2004). Marketing Networks and Firm Performance. In C. Moorman & D. Lehmann (Eds.), Assessing Marketing Strategy Performance (pp. 227–268). Cambridge, MA: Marketing Science Institute.
Moorman, C., M. Houston, M. Hutt, P. Reingen, A. Rindfleisch, V. Swaminathan, and B. Walker. “Marketing Networks and Firm Performance.” In Assessing Marketing Strategy Performance, edited by C. Moorman and D. Lehmann, 227–68. Cambridge, MA: Marketing Science Institute, 2004.
Moorman C, Houston M, Hutt M, Reingen P, Rindfleisch A, Swaminathan V, et al. Marketing Networks and Firm Performance. In: Moorman C, Lehmann D, editors. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004. p. 227–68.
Moorman, C., et al. “Marketing Networks and Firm Performance.” Assessing Marketing Strategy Performance, edited by C. Moorman and D. Lehmann, Marketing Science Institute, 2004, pp. 227–68.
Moorman C, Houston M, Hutt M, Reingen P, Rindfleisch A, Swaminathan V, Walker B. Marketing Networks and Firm Performance. In: Moorman C, Lehmann D, editors. Assessing Marketing Strategy Performance. Cambridge, MA: Marketing Science Institute; 2004. p. 227–268.
Publication Date
2004
Start / End Page
227 / 268
Publisher
Marketing Science Institute