Buyer/Consumer Information Processing
Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects
Publication
, Chapter
Bettman, JR
1974
Duke Scholars
Publication Date
1974
Start / End Page
59 / 74
Publisher
University of North Carolina Press
Citation
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Bettman, J. R. (1974). Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects. In G. D. Hughes & M. L. Ray (Eds.), Buyer/Consumer Information Processing (pp. 59–74). University of North Carolina Press.
Bettman, J. R. “Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects.” In Buyer/Consumer Information Processing, edited by G. D. Hughes and M. L. Ray, 59–74. University of North Carolina Press, 1974.
Bettman JR. Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects. In: Hughes GD, Ray ML, editors. Buyer/Consumer Information Processing. University of North Carolina Press; 1974. p. 59–74.
Bettman, J. R. “Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects.” Buyer/Consumer Information Processing, edited by G. D. Hughes and M. L. Ray, University of North Carolina Press, 1974, pp. 59–74.
Bettman JR. Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects. In: Hughes GD, Ray ML, editors. Buyer/Consumer Information Processing. University of North Carolina Press; 1974. p. 59–74.
Publication Date
1974
Start / End Page
59 / 74
Publisher
University of North Carolina Press