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Buyer/Consumer Information Processing

Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects

Publication ,  Chapter
Bettman, JR
1974

Duke Scholars

Publication Date

1974

Start / End Page

59 / 74

Publisher

University of North Carolina Press
 

Citation

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Bettman, J. R. (1974). Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects. In G. D. Hughes & M. L. Ray (Eds.), Buyer/Consumer Information Processing (pp. 59–74). University of North Carolina Press.
Bettman, J. R. “Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects.” In Buyer/Consumer Information Processing, edited by G. D. Hughes and M. L. Ray, 59–74. University of North Carolina Press, 1974.
Bettman JR. Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects. In: Hughes GD, Ray ML, editors. Buyer/Consumer Information Processing. University of North Carolina Press; 1974. p. 59–74.
Bettman, J. R. “Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects.” Buyer/Consumer Information Processing, edited by G. D. Hughes and M. L. Ray, University of North Carolina Press, 1974, pp. 59–74.
Bettman JR. Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects. In: Hughes GD, Ray ML, editors. Buyer/Consumer Information Processing. University of North Carolina Press; 1974. p. 59–74.

Publication Date

1974

Start / End Page

59 / 74

Publisher

University of North Carolina Press