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Handbook of Consumer Behavior

Consumer Decision Making

Publication ,  Chapter
Bettman, JR; Johnson, EJ; Payne, JW
1991

Duke Scholars

Publication Date

1991

Start / End Page

50 / 54

Publisher

Prentice Hall
 

Citation

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Bettman, J. R., Johnson, E. J., & Payne, J. W. (1991). Consumer Decision Making. In T. S. Robertson & H. H. Kassarjian (Eds.), Handbook of Consumer Behavior (pp. 50–54). Prentice Hall.
Bettman, J. R., E. J. Johnson, and J. W. Payne. “Consumer Decision Making.” In Handbook of Consumer Behavior, edited by T. S. Robertson and H. H. Kassarjian, 50–54. Prentice Hall, 1991.
Bettman JR, Johnson EJ, Payne JW. Consumer Decision Making. In: Robertson TS, Kassarjian HH, editors. Handbook of Consumer Behavior. Prentice Hall; 1991. p. 50–4.
Bettman, J. R., et al. “Consumer Decision Making.” Handbook of Consumer Behavior, edited by T. S. Robertson and H. H. Kassarjian, Prentice Hall, 1991, pp. 50–54.
Bettman JR, Johnson EJ, Payne JW. Consumer Decision Making. In: Robertson TS, Kassarjian HH, editors. Handbook of Consumer Behavior. Prentice Hall; 1991. p. 50–54.

Publication Date

1991

Start / End Page

50 / 54

Publisher

Prentice Hall