Bettman, J. R., & Escalas, J. E. (2009). Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning. In C. W. MacInnis & J. Priester (Eds.), Handbook of Brand Relationships. Armonk, NY: ME Sharpe.

Bettman, J. R., and J. E. Escalas. “Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning.” In Handbook of Brand Relationships, edited by C. W. MacInnis and J. Priester. Armonk, NY: ME Sharpe, 2009.

Bettman JR, Escalas JE. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning. In: MacInnis CW, Priester J, editors. Handbook of Brand Relationships. Armonk, NY: ME Sharpe; 2009.

Bettman, J. R., and J. E. Escalas. “Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning.” Handbook of Brand Relationships, edited by C. W. MacInnis and J. Priester, ME Sharpe, 2009.

Bettman JR, Escalas JE. Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning. In: MacInnis CW, Priester J, editors. Handbook of Brand Relationships. Armonk, NY: ME Sharpe; 2009.