Routledge Companion to Identity and Consumption
The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information
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, Chapter
Bettman, JR; Escalas, JE
Duke Scholars
Start / End Page
366 / 374
Publisher
Routledge
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Bettman, J. R., & Escalas, J. E. (n.d.). The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information. In A. A. Ruvio & R. W. Belk (Eds.), Routledge Companion to Identity and Consumption (pp. 366–374). New York: Routledge.
Bettman, J. R., and J. E. Escalas. “The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information.” In Routledge Companion to Identity and Consumption, edited by A. A. Ruvio and R. W. Belk, 366–74. New York: Routledge, n.d.
Bettman JR, Escalas JE. The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information. In: Ruvio AA, Belk RW, editors. Routledge Companion to Identity and Consumption. New York: Routledge; p. 366–74.
Bettman, J. R., and J. E. Escalas. “The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information.” Routledge Companion to Identity and Consumption, edited by A. A. Ruvio and R. W. Belk, Routledge, pp. 366–74.
Bettman JR, Escalas JE. The Brand is Me: Exploring the Effect of Self-Brand Connections on Processing Brand Information as Self-Information. In: Ruvio AA, Belk RW, editors. Routledge Companion to Identity and Consumption. New York: Routledge; p. 366–374.
Start / End Page
366 / 374
Publisher
Routledge