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Stimulating consumption: Yerba mate myths, markets, and meanings from conquest to present

Publication ,  Journal Article
Folch, C
Published in: Comparative Studies in Society and History
January 1, 2010

Before Najla passes me the gourd brimming with yerba mate, she makes sure to wipe the end of the metal drinking straw with the fragrant leaves of a local herbfor the flavor and to clean it she explains in her Venezuela-accented Spanish. We sit under the welcome shade of a veranda, each taking our turn to drain the gourd and then returning it to Najla to fill once more with warm water from the teakettle. After splashing a pitcher of cold water on the concrete to cool it, her husband offers us a rare privilege: the liberty to ask any question we wish about the Druze religion. The Druze, an offshoot from eleventh-century Shi'a Islam, are endogamous and usually reveal the tenets of their faith only to those born within their community. Though we are speaking a mixture of English and Spanish, we are all guests at the Lebanese mountaintop home of Najla's deceased grandfather, an important Druze warlord during the civil war of the 1970s and 1980s. Najla and her husband are vacationing from their home in the Persian Gulf and staying with her unmarried female cousins, our hosts. Copyright © 2010 Society for the Comparative Study of Society and History.

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Published In

Comparative Studies in Society and History

DOI

EISSN

1475-2999

ISSN

0010-4175

Publication Date

January 1, 2010

Volume

52

Issue

1

Start / End Page

6 / 36

Related Subject Headings

  • Anthropology
  • 4408 Political science
  • 4401 Anthropology
  • 4303 Historical studies
  • 2103 Historical Studies
  • 1601 Anthropology
 

Citation

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MLA
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Folch, C. (2010). Stimulating consumption: Yerba mate myths, markets, and meanings from conquest to present. Comparative Studies in Society and History, 52(1), 6–36. https://doi.org/10.1017/S0010417509990314
Folch, C. “Stimulating consumption: Yerba mate myths, markets, and meanings from conquest to present.” Comparative Studies in Society and History 52, no. 1 (January 1, 2010): 6–36. https://doi.org/10.1017/S0010417509990314.
Folch C. Stimulating consumption: Yerba mate myths, markets, and meanings from conquest to present. Comparative Studies in Society and History. 2010 Jan 1;52(1):6–36.
Folch, C. “Stimulating consumption: Yerba mate myths, markets, and meanings from conquest to present.” Comparative Studies in Society and History, vol. 52, no. 1, Jan. 2010, pp. 6–36. Scopus, doi:10.1017/S0010417509990314.
Folch C. Stimulating consumption: Yerba mate myths, markets, and meanings from conquest to present. Comparative Studies in Society and History. 2010 Jan 1;52(1):6–36.
Journal cover image

Published In

Comparative Studies in Society and History

DOI

EISSN

1475-2999

ISSN

0010-4175

Publication Date

January 1, 2010

Volume

52

Issue

1

Start / End Page

6 / 36

Related Subject Headings

  • Anthropology
  • 4408 Political science
  • 4401 Anthropology
  • 4303 Historical studies
  • 2103 Historical Studies
  • 1601 Anthropology