Breazeale, M., Fournier, S., Avery, J., Aaker, D., Deighton, J., Fitzsimons, G., … Schroeder, J. (2015). Contemplating the futures of branding. Strong Brands, Strong Relationships, 395–414. https://doi.org/10.4324/9781315767079

Breazeale, M., S. Fournier, J. Avery, D. Aaker, J. Deighton, G. Fitzsimons, R. V. Kozinets, et al. “Contemplating the futures of branding.” Strong Brands, Strong Relationships, 2015, 395–414. https://doi.org/10.4324/9781315767079.

Breazeale M, Fournier S, Avery J, Aaker D, Deighton J, Fitzsimons G, et al. Contemplating the futures of branding. Strong Brands, Strong Relationships. 2015;395–414.

Breazeale, M., et al. “Contemplating the futures of branding.” Strong Brands, Strong Relationships, 2015, pp. 395–414. Scival, doi:10.4324/9781315767079.

Breazeale M, Fournier S, Avery J, Aaker D, Deighton J, Fitzsimons G, Kozinets RV, MacInnis D, McGill AL, John DR, Schroeder J. Contemplating the futures of branding. Strong Brands, Strong Relationships. 2015;395–414.