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Reflections on the replication corner: In praise of conceptual replications

Publication ,  Journal Article
Lynch, JG; Bradlow, ET; Huber, JC; Lehmann, DR
Published in: International Journal of Research in Marketing
December 1, 2015

We contrast the philosophy guiding the Replication Corner at IJRM with replication efforts in psychology. Psychology has promoted "exact" or "direct" replications, reflecting an interest in statistical conclusion validity of the original findings. Implicitly, this philosophy treats non-replication as evidence that the original finding is not "real" - a conclusion that we believe is unwarranted. In contrast, we have encouraged "conceptual replications" (replicating at the construct level but with different operationalization) and "replications with extensions", reflecting our interest in providing evidence on the external validity and generalizability of published findings. In particular, our belief is that this replication philosophy allows for both replication and the creation of new knowledge. We express our views about why we believe our approach is more constructive, and describe lessons learned in the three years we have been involved in editing the IJRM Replication Corner. Of our thirty published conceptual replications, most found results replicating the original findings, sometimes identifying moderators.

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Published In

International Journal of Research in Marketing

DOI

ISSN

0167-8116

Publication Date

December 1, 2015

Volume

32

Issue

4

Start / End Page

333 / 342

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Lynch, J. G., Bradlow, E. T., Huber, J. C., & Lehmann, D. R. (2015). Reflections on the replication corner: In praise of conceptual replications. International Journal of Research in Marketing, 32(4), 333–342. https://doi.org/10.1016/j.ijresmar.2015.09.006
Lynch, J. G., E. T. Bradlow, J. C. Huber, and D. R. Lehmann. “Reflections on the replication corner: In praise of conceptual replications.” International Journal of Research in Marketing 32, no. 4 (December 1, 2015): 333–42. https://doi.org/10.1016/j.ijresmar.2015.09.006.
Lynch JG, Bradlow ET, Huber JC, Lehmann DR. Reflections on the replication corner: In praise of conceptual replications. International Journal of Research in Marketing. 2015 Dec 1;32(4):333–42.
Lynch, J. G., et al. “Reflections on the replication corner: In praise of conceptual replications.” International Journal of Research in Marketing, vol. 32, no. 4, Dec. 2015, pp. 333–42. Scopus, doi:10.1016/j.ijresmar.2015.09.006.
Lynch JG, Bradlow ET, Huber JC, Lehmann DR. Reflections on the replication corner: In praise of conceptual replications. International Journal of Research in Marketing. 2015 Dec 1;32(4):333–342.
Journal cover image

Published In

International Journal of Research in Marketing

DOI

ISSN

0167-8116

Publication Date

December 1, 2015

Volume

32

Issue

4

Start / End Page

333 / 342

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing