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Conjoint Analysis Reliability: Empirical Findings

Publication ,  Journal Article
Reibstein, D; Bateson, JEG; Boulding, W
Published in: Marketing Science
August 1988

This paper looks at the comparative reliability of different methodological variants of the conjoint analysis procedure. It differs from previous studies in that it looks at three methods of data collection (Full Profile, Trade-off Matrices, and Paired Comparison) and two levels of a key attribute (price) across five different product categories. In addition it tests these manipulations using two different reliability assessment procedures. The results show that most manipulations have a significant effect on the reliability scores and many interaction terms are significant.

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Published In

Marketing Science

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

August 1988

Volume

7

Issue

3

Start / End Page

271 / 286

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

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Reibstein, D., Bateson, J. E. G., & Boulding, W. (1988). Conjoint Analysis Reliability: Empirical Findings. Marketing Science, 7(3), 271–286. https://doi.org/10.1287/mksc.7.3.271
Reibstein, David, John E. G. Bateson, and William Boulding. “Conjoint Analysis Reliability: Empirical Findings.” Marketing Science 7, no. 3 (August 1988): 271–86. https://doi.org/10.1287/mksc.7.3.271.
Reibstein D, Bateson JEG, Boulding W. Conjoint Analysis Reliability: Empirical Findings. Marketing Science. 1988 Aug;7(3):271–86.
Reibstein, David, et al. “Conjoint Analysis Reliability: Empirical Findings.” Marketing Science, vol. 7, no. 3, Institute for Operations Research and the Management Sciences (INFORMS), Aug. 1988, pp. 271–86. Crossref, doi:10.1287/mksc.7.3.271.
Reibstein D, Bateson JEG, Boulding W. Conjoint Analysis Reliability: Empirical Findings. Marketing Science. Institute for Operations Research and the Management Sciences (INFORMS); 1988 Aug;7(3):271–286.

Published In

Marketing Science

DOI

EISSN

1526-548X

ISSN

0732-2399

Publication Date

August 1988

Volume

7

Issue

3

Start / End Page

271 / 286

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Related Subject Headings

  • Marketing
  • 1505 Marketing