Edell, J. A., & Moore, M. C. (1993). The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In Brand equity & advertising advertising’s role in building strong brands (pp. 195–212). Lawrence Erlbaum Assoc Inc.

Edell, J. A., and M. C. Moore. “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity.” In Brand Equity & Advertising Advertising’s Role in Building Strong Brands, 195–212. Lawrence Erlbaum Assoc Inc, 1993.

Edell JA, Moore MC. The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. In: Brand equity & advertising advertising’s role in building strong brands. Lawrence Erlbaum Assoc Inc; 1993. p. 195–212.

Edell, J. A., and M. C. Moore. “The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity.” Brand Equity & Advertising Advertising’s Role in Building Strong Brands, Lawrence Erlbaum Assoc Inc, 1993, pp. 195–212.

Edell JA, Moore MC. The Impact and Memorability of Ad-Induced Feelings: Implications for Brand Equity. Brand equity & advertising advertising’s role in building strong brands. Lawrence Erlbaum Assoc Inc; 1993. p. 195–212.