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Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches

Publication ,  Journal Article
Huber, JC; Holbrook, MB
Published in: Journal of Marketing Research
1979

Duke Scholars

Published In

Journal of Marketing Research

ISSN

1547-7193

Publication Date

1979

Volume

16

Start / End Page

507 / 516

Publisher

American Marketing Association

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

APA
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ICMJE
MLA
NLM
Huber, J. C., & Holbrook, M. B. (1979). Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches. Journal of Marketing Research, 16, 507–516.
Huber, J. C., and M. B. Holbrook. “Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches.” Journal of Marketing Research 16 (1979): 507–16.
Huber JC, Holbrook MB. Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches. Journal of Marketing Research. 1979;16:507–16.
Huber, J. C., and M. B. Holbrook. “Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches.” Journal of Marketing Research, vol. 16, American Marketing Association, 1979, pp. 507–16.
Huber JC, Holbrook MB. Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches. Journal of Marketing Research. American Marketing Association; 1979;16:507–516.

Published In

Journal of Marketing Research

ISSN

1547-7193

Publication Date

1979

Volume

16

Start / End Page

507 / 516

Publisher

American Marketing Association

Related Subject Headings

  • Marketing
  • 1505 Marketing