Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches
Publication
, Journal Article
Huber, JC; Holbrook, MB
Published in: Journal of Marketing Research
1979
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1979
Volume
16
Start / End Page
507 / 516
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Huber, J. C., & Holbrook, M. B. (1979). Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches. Journal of Marketing Research, 16, 507–516.
Huber, J. C., and M. B. Holbrook. “Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches.” Journal of Marketing Research 16 (1979): 507–16.
Huber JC, Holbrook MB. Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches. Journal of Marketing Research. 1979;16:507–16.
Huber, J. C., and M. B. Holbrook. “Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches.” Journal of Marketing Research, vol. 16, American Marketing Association, 1979, pp. 507–16.
Huber JC, Holbrook MB. Using Attribute Ratings for Product Positioning: Some Distinctions Among Compositional Approaches. Journal of Marketing Research. American Marketing Association; 1979;16:507–516.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1979
Volume
16
Start / End Page
507 / 516
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing