Scholars@Duke

Evaluating Customer Acquisition at American Express Using Multiple Objectives

Publication ,  Journal Article
Keeney, RL; Lin, Q
Published in: Interfaces
2000

Duke Scholars

Ralph L. Keeney
Author Ralph L. Keeney Fuqua School of Business

Published In

Interfaces

ISSN

1526-551X

Publication Date

2000

Volume

30

Issue

5

Start / End Page

31 / 33

Publisher

INFORMS (Institute for Operations Research and Management Sciences)

Related Subject Headings

  • Operations Research
  • 1503 Business and Management
  • 0806 Information Systems
  • 0102 Applied Mathematics
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Keeney, R. L., & Lin, Q. (2000). Evaluating Customer Acquisition at American Express Using Multiple Objectives. Interfaces, 30(5), 31–33.
Keeney, R. L., and Q. Lin. “Evaluating Customer Acquisition at American Express Using Multiple Objectives.” Interfaces 30, no. 5 (2000): 31–33.
Keeney, R. L., and Q. Lin. “Evaluating Customer Acquisition at American Express Using Multiple Objectives.” Interfaces, vol. 30, no. 5, INFORMS (Institute for Operations Research and Management Sciences), 2000, pp. 31–33.
Keeney RL, Lin Q. Evaluating Customer Acquisition at American Express Using Multiple Objectives. Interfaces. INFORMS (Institute for Operations Research and Management Sciences); 2000;30(5):31–33.

Published In

Interfaces

ISSN

1526-551X

Publication Date

2000

Volume

30

Issue

5

Start / End Page

31 / 33

Publisher

INFORMS (Institute for Operations Research and Management Sciences)

Related Subject Headings

  • Operations Research
  • 1503 Business and Management
  • 0806 Information Systems
  • 0102 Applied Mathematics