A Market Share Theorem
Publication
, Journal Article
Keeney, RL; Bell, DE; Little, JDC
Published in: Journal of Marketing Research
1975
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1975
Volume
XII
Start / End Page
136 / 141
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Keeney, R. L., Bell, D. E., & Little, J. D. C. (1975). A Market Share Theorem. Journal of Marketing Research, XII, 136–141.
Keeney, R. L., D. E. Bell, and J. D. C. Little. “A Market Share Theorem.” Journal of Marketing Research XII (1975): 136–41.
Keeney RL, Bell DE, Little JDC. A Market Share Theorem. Journal of Marketing Research. 1975;XII:136–41.
Keeney, R. L., et al. “A Market Share Theorem.” Journal of Marketing Research, vol. XII, American Marketing Association, 1975, pp. 136–41.
Keeney RL, Bell DE, Little JDC. A Market Share Theorem. Journal of Marketing Research. American Marketing Association; 1975;XII:136–141.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1975
Volume
XII
Start / End Page
136 / 141
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing