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Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces

Publication ,  Journal Article
Alba, J; Lynch, J; Weitz, B; Janiszewski, C; Lutz, R; Sawyer, A; Wood, S
Published in: Journal of Marketing
January 1, 1997

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.

Duke Scholars

Published In

Journal of Marketing

DOI

ISSN

0022-2429

Publication Date

January 1, 1997

Volume

61

Issue

3

Start / End Page

38 / 53

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38–53. https://doi.org/10.2307/1251788
Alba, J., J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, and S. Wood. “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces.” Journal of Marketing 61, no. 3 (January 1, 1997): 38–53. https://doi.org/10.2307/1251788.
Alba J, Lynch J, Weitz B, Janiszewski C, Lutz R, Sawyer A, et al. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing. 1997 Jan 1;61(3):38–53.
Alba, J., et al. “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces.” Journal of Marketing, vol. 61, no. 3, Jan. 1997, pp. 38–53. Scopus, doi:10.2307/1251788.
Alba J, Lynch J, Weitz B, Janiszewski C, Lutz R, Sawyer A, Wood S. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing. 1997 Jan 1;61(3):38–53.

Published In

Journal of Marketing

DOI

ISSN

0022-2429

Publication Date

January 1, 1997

Volume

61

Issue

3

Start / End Page

38 / 53

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing