Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
Publication
, Journal Article
Alba, J; Lynch, J; Weitz, B; Janiszewski, C; Lutz, R; Sawyer, A; Wood, S
Published in: Journal of Marketing
January 1, 1997
The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.
Duke Scholars
Published In
Journal of Marketing
DOI
ISSN
0022-2429
Publication Date
January 1, 1997
Volume
61
Issue
3
Start / End Page
38 / 53
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A., & Wood, S. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing, 61(3), 38–53. https://doi.org/10.2307/1251788
Alba, J., J. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer, and S. Wood. “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces.” Journal of Marketing 61, no. 3 (January 1, 1997): 38–53. https://doi.org/10.2307/1251788.
Alba J, Lynch J, Weitz B, Janiszewski C, Lutz R, Sawyer A, et al. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing. 1997 Jan 1;61(3):38–53.
Alba, J., et al. “Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces.” Journal of Marketing, vol. 61, no. 3, Jan. 1997, pp. 38–53. Scopus, doi:10.2307/1251788.
Alba J, Lynch J, Weitz B, Janiszewski C, Lutz R, Sawyer A, Wood S. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces. Journal of Marketing. 1997 Jan 1;61(3):38–53.
Published In
Journal of Marketing
DOI
ISSN
0022-2429
Publication Date
January 1, 1997
Volume
61
Issue
3
Start / End Page
38 / 53
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing