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A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

Publication ,  Journal Article
Moorman, C; Matulich, E
Published in: Journal of Consumer Research
September 1993

Duke Scholars

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Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

September 1993

Volume

20

Issue

2

Start / End Page

208 / 208

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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Moorman, C., & Matulich, E. (1993). A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability. Journal of Consumer Research, 20(2), 208–208. https://doi.org/10.1086/209344
Moorman, Christine, and Erika Matulich. “A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability.” Journal of Consumer Research 20, no. 2 (September 1993): 208–208. https://doi.org/10.1086/209344.
Moorman C, Matulich E. A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability. Journal of Consumer Research. 1993 Sep;20(2):208–208.
Moorman, Christine, and Erika Matulich. “A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability.” Journal of Consumer Research, vol. 20, no. 2, Oxford University Press (OUP), Sept. 1993, pp. 208–208. Crossref, doi:10.1086/209344.
Moorman C, Matulich E. A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability. Journal of Consumer Research. Oxford University Press (OUP); 1993 Sep;20(2):208–208.
Journal cover image

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

September 1993

Volume

20

Issue

2

Start / End Page

208 / 208

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing