Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations
Publication
, Journal Article
Moorman, C; Zaltman, G; Deshpandé, R
Published in: Journal of Marketing Research
1992
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1992
Volume
29
Start / End Page
314 / 328
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Moorman, C., Zaltman, G., & Deshpandé, R. (1992). Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research, 29, 314–328.
Moorman, C., G. Zaltman, and R. Deshpandé. “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations.” Journal of Marketing Research 29 (1992): 314–28.
Moorman C, Zaltman G, Deshpandé R. Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research. 1992;29:314–28.
Moorman, C., et al. “Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations.” Journal of Marketing Research, vol. 29, American Marketing Association, 1992, pp. 314–28.
Moorman C, Zaltman G, Deshpandé R. Relationships Between Providers and Users of Market Research: The Dynamics of Trust Within and Between Organizations. Journal of Marketing Research. American Marketing Association; 1992;29:314–328.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1992
Volume
29
Start / End Page
314 / 328
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing