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Assessing Biases in Measuring Decision Effectiveness and Information Overload

Publication ,  Journal Article
Keller, KL; Staelin, R
Published in: Journal of Consumer Research
March 1989

Duke Scholars

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1989

Volume

15

Issue

4

Start / End Page

504 / 504

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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Keller, K. L., & Staelin, R. (1989). Assessing Biases in Measuring Decision Effectiveness and Information Overload. Journal of Consumer Research, 15(4), 504–504. https://doi.org/10.1086/209190
Keller, Kevin Lane, and Richard Staelin. “Assessing Biases in Measuring Decision Effectiveness and Information Overload.” Journal of Consumer Research 15, no. 4 (March 1989): 504–504. https://doi.org/10.1086/209190.
Keller KL, Staelin R. Assessing Biases in Measuring Decision Effectiveness and Information Overload. Journal of Consumer Research. 1989 Mar;15(4):504–504.
Keller, Kevin Lane, and Richard Staelin. “Assessing Biases in Measuring Decision Effectiveness and Information Overload.” Journal of Consumer Research, vol. 15, no. 4, Oxford University Press (OUP), Mar. 1989, pp. 504–504. Crossref, doi:10.1086/209190.
Keller KL, Staelin R. Assessing Biases in Measuring Decision Effectiveness and Information Overload. Journal of Consumer Research. Oxford University Press (OUP); 1989 Mar;15(4):504–504.
Journal cover image

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1989

Volume

15

Issue

4

Start / End Page

504 / 504

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing