Judgment Based Marketing Decision Models: Problems and Possible Solutions
Publication
, Journal Article
Staelin, R
Published in: Journal of Marketing
1981
Duke Scholars
Published In
Journal of Marketing
ISSN
1547-7185
Publication Date
1981
Volume
45
Start / End Page
13 / 23
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Staelin, R. (1981). Judgment Based Marketing Decision Models: Problems and Possible Solutions. Journal of Marketing, 45, 13–23.
Staelin, R. “Judgment Based Marketing Decision Models: Problems and Possible Solutions.” Journal of Marketing 45 (1981): 13–23.
Staelin R. Judgment Based Marketing Decision Models: Problems and Possible Solutions. Journal of Marketing. 1981;45:13–23.
Staelin, R. “Judgment Based Marketing Decision Models: Problems and Possible Solutions.” Journal of Marketing, vol. 45, American Marketing Association, 1981, pp. 13–23.
Staelin R. Judgment Based Marketing Decision Models: Problems and Possible Solutions. Journal of Marketing. American Marketing Association; 1981;45:13–23.
Published In
Journal of Marketing
ISSN
1547-7185
Publication Date
1981
Volume
45
Start / End Page
13 / 23
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1506 Tourism
- 1505 Marketing