Relation of Brand Choice to Purchase Frequency
Publication
, Journal Article
Staelin, R; Shoemaker, RW; Kadane, JB; Shoaf, FR
Published in: Journal of Marketing Research
1977
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1977
Volume
14
Issue
4
Start / End Page
458 / 468
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Staelin, R., Shoemaker, R. W., Kadane, J. B., & Shoaf, F. R. (1977). Relation of Brand Choice to Purchase Frequency. Journal of Marketing Research, 14(4), 458–468.
Staelin, R., R. W. Shoemaker, J. B. Kadane, and F. R. Shoaf. “Relation of Brand Choice to Purchase Frequency.” Journal of Marketing Research 14, no. 4 (1977): 458–68.
Staelin R, Shoemaker RW, Kadane JB, Shoaf FR. Relation of Brand Choice to Purchase Frequency. Journal of Marketing Research. 1977;14(4):458–68.
Staelin, R., et al. “Relation of Brand Choice to Purchase Frequency.” Journal of Marketing Research, vol. 14, no. 4, American Marketing Association, 1977, pp. 458–68.
Staelin R, Shoemaker RW, Kadane JB, Shoaf FR. Relation of Brand Choice to Purchase Frequency. Journal of Marketing Research. American Marketing Association; 1977;14(4):458–468.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1977
Volume
14
Issue
4
Start / End Page
458 / 468
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing