Error in Judgmental Sales Forecasts: Theory and Experimental Results
Publication
, Journal Article
Staelin, R; Turner, RE
Published in: Journal of Marketing Research
1973
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1973
Volume
10
Issue
1
Start / End Page
10 / 16
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Staelin, R., & Turner, R. E. (1973). Error in Judgmental Sales Forecasts: Theory and Experimental Results. Journal of Marketing Research, 10(1), 10–16.
Staelin, R., and R. E. Turner. “Error in Judgmental Sales Forecasts: Theory and Experimental Results.” Journal of Marketing Research 10, no. 1 (1973): 10–16.
Staelin R, Turner RE. Error in Judgmental Sales Forecasts: Theory and Experimental Results. Journal of Marketing Research. 1973;10(1):10–6.
Staelin, R., and R. E. Turner. “Error in Judgmental Sales Forecasts: Theory and Experimental Results.” Journal of Marketing Research, vol. 10, no. 1, American Marketing Association, 1973, pp. 10–16.
Staelin R, Turner RE. Error in Judgmental Sales Forecasts: Theory and Experimental Results. Journal of Marketing Research. American Marketing Association; 1973;10(1):10–16.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1973
Volume
10
Issue
1
Start / End Page
10 / 16
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing